The Three Bears // Rowse asked BMB to make its honey a breakfast staple. We created a mini content series of breakfast recipes starring The Three Bears — three lovable, bearded men in big, medium and small sizes. Working closely with the creative team, I developed the art direction across campaign comms, with a hatched adaptation of the typeface Hawthorn helping to achieve a modern fairytale look. The web series was promoted across press, OOH and social.