Believe in Beach // Rubicon is a popular tropical soft drink company. After helping to win a pitch for the business at BMB, I designed the visual identity for our brand platform and campaign, Believe in Beach. The art direction was bold, playful and imaginative to reflect the brand's product - with flamingos and talking trees paired with Ridley Grotesk type, and a vibrant colour system. We also designed a Tumblr website with a responsive grid, custom UI, and wayfinding elements such as endless flamingo legs.