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The Future is Open // Design system for the launch of the Open University’s new platform, The Future is Open. We put that mantra front and centre using bold typography and a vibrant palette to give the strapline impact. A type-only approach with a headline readable two ways challenged the idea of a fixed career path, reinforcing that the future is yours if you stay open-minded. At its heart was a portal device — a glowing doorway symbolising opportunity ahead.

Details

Agency — Havas London

Client — Open University

Year — 2021

Project Type

Visual Identity

My Role

Art Direction, Design

Credits

Vicky Maguire

— Chief Creative Officer

Lorenzo Fruzza

— Design Direction

Claire Phayer

— Strategy Direction

Rosie May Bird Smith

— Creative