The Future is Open // Design system for the launch of the Open University’s new platform, The Future is Open. We put that mantra front and centre using bold typography and a vibrant palette to give the strapline impact. A type-only approach with a headline readable two ways challenged the idea of a fixed career path, reinforcing that the future is yours if you stay open-minded. At its heart was a portal device — a glowing doorway symbolising opportunity ahead.







