Bridge & Tunnel // Brand identity to launch Bridge & Tunnel, a Shoreditch social agency. Inspired by 1920’s New York and its blue-collar workers travelling into the city via the bridges and tunnels to build its iconic skyscrapers, the name reflects the hard-working nature of social in advertising. The logo forms a bridge with curved sitting over straight type, creating a tunnel at its centre. The wider identity reimagines vintage wayfinding from the era with a modern edge, rolled out across new-business decks and comms.