Made at McDonald's // Visual identity for a global recruitment campaign. The idea centred on the strategic platform that skills gained at McDonald’s give you the building blocks for a future career. We created a simple, fluid design system with headlines in lego-style blocks and illustrations built from six shapes to depict different careers. The work was adapted and rolled out in-store worldwide and at major OOH sites including Piccadilly Circus, Times Square and the Melbourne Lights.