Lights On // To celebrate McDonald’s return to homes during lockdown, we created an OOH campaign featuring five original illustrations. Each showed a type of UK home, from terraced houses to tower blocks. The buildings were redrawn to highlight angles, shadows and unique details. One half of the Golden Arches led into an illuminated window against a monotone, night-time palette. The campaign won multiple awards, including Cannes, D&AD and Creative Circle.