Playing on the insight that people eat Hula Hoops off their fingers, BMB created a campaign using them as a method to dodge things you don’t want to do. Alongside the TV spots, I designed a lockup and OOH campaign with a question-and-answer layout. Playful, wonky type and bold brand colours helped give the campaign a cheeky, irreverent tone. For social, we launched an emoji and sticker set for iMessage and other channels to help people skip life’s chores.