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Wear Sunscreen // One-page website celebrating 20 years of Mary Schmich’s 1997 viral speech Wear Sunscreen. We created a retro-inspired web article nodding to the era’s pixelated aesthetic, reimagined with modern responsive design. The experience featured deliberately low-fi 1997-style GIFs made from 2017 imagery, highlighting the speech’s continued relevance to a new generation.

Branding

ASDA

Details

Agency — BMB

Client — Internal

Year — 2017

Project Type

Website

My Role

Design, Art Direction

Credits

Ben Lunt

— Creative Direction

Louise Sloper

— Design Direction

JC Bihanic

— Development

Matteo Inchingolo

— Motion Design