We were tasked to reposition BMB as a creative communications agency with work that gets under the skin of culture.  Moving on from the traditional look of the past, to something more modern, digital and future facing. At the heart of the new brand identity, was an adaptive monospaced logo set over our primary graphic device - the window - which was used to frame the work, the cultural themes that shape it, and as a graphic device across our identity through to a new responsive website.