I've Gotta Be Me // As part of the 2019 ŠKODA campaign, Fallon London asked five artists to cover Sammy Davis Jr.'s "I've Gotta Be Me." We created vinyl artwork for the TV campaign as a PR piece. The art direction focused on reflection: fragmented shards of glass mirroring each artist, taking the form of something personal to them. The main cover used reflective silver paper with simple type, while individual artist covers overlaid their glass portraits with silver type in ŠKODA Next Expanded.