Bridge & Tunnel are a social media agency based in Shoreditch, who approached me to create a brand identity for their launch in 2018. The name and creative concept nods towards the blue-collar workers of 1920's New York, who commuted into the city from the suburbs via bridge and tunnel to build the city's skyscrapers. This relates to the hard working nature of social media in advertising - which is integral in helping brands grow and reach their customers. The visual identity offers a modern spin on the signage and way-finding systems of the era. I created an adaptive logo with adapts for different formats, in addition to an image system incorporating photography from around the local area to use in new-business presentations and comms.
www.bridgeandtunnel.co.uk ↗